Friday, August 24, 2007

Factory Customs: Indian two-wheeler industry scene





The TVS Apache RTR and the new Honda Unicorn Moto GP edition, two motorcycles battling it out in the 150cc segment to grab today next gen youth as the consumer. Same goes for the revised Hero Honda Karizma, with great sticker job and the little engine fairing/guard making it look awesome in certain color combinations. Things have been moving at a very rapid pace in the motorcycling segment now : the competition is heating up, which only means better looking bikes for the consumer. All the three bikes in picture above have been doing good, and going by their success, it seems we might have more options to choose from. At this particular, point I would like to discuss about a very prospective bike for India, which looks hot and runs quite well too, the Honda CBR 125R.


It is offered in the usual fare of colors plus the Repsol paint scheme option is also available. The bike looks like a scaled down big Fireblade, the seating stance is sporty, comes with a host of goodies like front and rear disc brakes, alloy wheels, a 6 speed 'box, and advanced technology like Fuel Injection too. A little known fact is that the headlights are a direct carry over from the CBR 1000RR Fireblade!

The 125cc FI engine pumps out 13 bhp and 10.6 Nm of torque. The light weight of the bike gives it a power to weight ratio of 102 bhp per tonne, which equals the likes of the Pulsar 150 and CBZ Extreme. Reports on the internet show that the bike is good for a true speed of 115km/h, again bang in the middle of the 150cc class.

The CBR 125R has great looks, and decent performance to keep up with the 150cc class, but advanced technology features like FI and goodies like headlights from the Fireblade, rear disc and the likes make it an attractive buy.

What about the pricing then? Honda sells the naked commuter CG 125 for £1999 in UK. The Shine 125, sold in India, with alloys and fairing sells for Rs53,000 and so its safe to estimate that a CG125 look alike would sell for around Rs51,000 in India. The CBR 125R is priced 35% more at £2699. Simple calculations show that if Honda were to manufacture the little CBR in India, they would sell it for Rs68,000 on the road, a super price considering what all it comes with. The Hero Honda Glamour FI sells for Rs62,500, and who wouldn't mind spending another 5,500 bucks to own and ride a real CBR? Makes sense then?

PS: 40 Indian Rs = 1 US $
82 Indian Rs = 1 UK £

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